Coming right up your street… some trends from Bershka & River Island

Location: St Petersburg, Russia.

This post is dedicated to two of the most popular stores among people I know (myself included): Bershka and River Island. So here is what was on display during my trip to one of the most beautiful cities I have had the luck of visiting. Enjoy!

First store of this post is Bershka. What I like about their clothes is the eclectic mix of materials and styles that can fit in with many different personalities and suit various occasions. Bershka is usually synonymous with a youngish audience but it also allows the world traveller to sport diverse trends without breaking the bank.
This year some of you would like to channel your country/rustic/boho look with these pieces that combine soft browns and neutral greens. The aviator jacket is once again set to be a signature piece this season.
Some of the pieces above have been combined to create an interesting look. Think ‘Amelia Earhart meets Georgia May Jagger’.
When the temperatures drop, the key is layering. You can do this by investing in khaki/beige jackets or a knee-grazing woolen knit. Good for an errand, good for Uni – the combination of blue jeans and these pieces makes for a polished look without trying too hard.
The second and last store of this post is River Island which, like Bershka, targets late teens and twenty-something year-olds. However, although the adage ‘dress your age’ is true, I did find some looks in this collection that the 25+ ladies out there can delight in trying on.
Oh and let us not forget Riri’s latest collection with River Island, which I must say will enthuse quite a number of you who want to stand out without being eccentric.
I was interested in this display because of how the leopard print was set against a dashing emerald green. You do not have to wear them at the same time obviously but bringing in either the feline-printed shirt or the colour-blocking black & green bag would help transform an outfit from a boring to a daring but sophisticated one.
If you prefer a more monochromatic look or a splash of colour, then black and white or a little red dress will always work – don’t forget the accessories. In lieu of the latter, you can throw on the jacket at the bottom and you will have an instant look-at-me-piece that anchors the outfit.
If you are more college student than working girl, then some laid back pieces are must-have staples for your wardrobe such as these fun tees and dungarees.
How pop culture is now influencing our day-to-day style: Rihanna for River Island is as mentioned earlier one of these year’s collaborations. Fierce ❤


Style in Transit


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