Coming right up your street… some trends from Bershka & River Island

Location: St Petersburg, Russia.

This post is dedicated to two of the most popular stores among people I know (myself included): Bershka and River Island. So here is what was on display during my trip to one of the most beautiful cities I have had the luck of visiting. Enjoy!

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First store of this post is Bershka. What I like about their clothes is the eclectic mix of materials and styles that can fit in with many different personalities and suit various occasions. Bershka is usually synonymous with a youngish audience but it also allows the world traveller to sport diverse trends without breaking the bank.

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This year some of you would like to channel your country/rustic/boho look with these pieces that combine soft browns and neutral greens. The aviator jacket is once again set to be a signature piece this season.

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Some of the pieces above have been combined to create an interesting look. Think ‘Amelia Earhart meets Georgia May Jagger’.

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When the temperatures drop, the key is layering. You can do this by investing in khaki/beige jackets or a knee-grazing woolen knit. Good for an errand, good for Uni – the combination of blue jeans and these pieces makes for a polished look without trying too hard.

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The second and last store of this post is River Island which, like Bershka, targets late teens and twenty-something year-olds. However, although the adage ‘dress your age’ is true, I did find some looks in this collection that the 25+ ladies out there can delight in trying on.

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Oh and let us not forget Riri’s latest collection with River Island, which I must say will enthuse quite a number of you who want to stand out without being eccentric.

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I was interested in this display because of how the leopard print was set against a dashing emerald green. You do not have to wear them at the same time obviously but bringing in either the feline-printed shirt or the colour-blocking black & green bag would help transform an outfit from a boring to a daring but sophisticated one.

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If you prefer a more monochromatic look or a splash of colour, then black and white or a little red dress will always work – don’t forget the accessories. In lieu of the latter, you can throw on the jacket at the bottom and you will have an instant look-at-me-piece that anchors the outfit.

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If you are more college student than working girl, then some laid back pieces are must-have staples for your wardrobe such as these fun tees and dungarees.

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How pop culture is now influencing our day-to-day style: Rihanna for River Island is as mentioned earlier one of these year’s collaborations. Fierce ❤

xoxo

Style in Transit

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